Auro Hotels Impact
Intentional About the Individual
Hospitality is so much more than lobbies, rooms, and restaurants. It’s about creating real connections with our community. Our vision is to create opportunities where people can get to know their neighbors and help meet their needs, where education is encouraged, and where everyone has access to the same possibilities. For us, true impact and life change happens with intentionality about the individual.
Outreach
We go beyond our lobby doors and get involved with our communities, using our time, talents, and resources to give back to our neighbors.
Nurture
We create long-term, supportive relationships with our community partners, working together to nurture our mutual home.
Encourage
We provide opportunities for community service for our team members and promote personal and professional growth—within and outside of our organization.
Our 1-1-1 Giving Principle
Annually, we strive to donate 1% of our profit, 1% of our product, and 1% of our personnel to fulfill our mission.
Areas of Giving
- Educational Opportunities for the Underserved
- Poverty Relief
- Community Enrichment
- Clean the World Partnership & Program
2023 Employee Giving
- 1,200+ Volunteers
- 218 Outreach Projects
- 30,500+ Volunteer Hours
- $175k in-kind donations
$150k direct support
Scholarships
Since 1998, we’ve provided more than 800 children with over $1,400,000 in scholarship opportunities.
Rama Scholarship for the American Dream
Hosted by the AHLA Foundation and available to students enrolled in a hospitality management program at participating schools, nearly 1.5 million dollars has been given to 712 students since 1998.
Rama Legacy Scholarship
Launched in 2024, this scholarship provides financial aid for children of Auro Hotels’ associates.
Rama Scholarship Fund for the
Greenville City Fire Department
Hosted by the Community Foundation of Greenville, this scholarship promotes opportunities for higher education for children of members of the Greenville City Fire Department and has provided 119 students with over $100,000 since 2008.
Auro University
Driven by a passion for education, the Rama family founded Auro University in 2011. Located in southern India, this first-of-its-kind advanced education provides opportunities for the underserved. Here, students are empowered to lift themselves out of poverty, better their lives, and discover their true calling.
